Frosty’s like to do things the unexpected way and save you money on cider in the process. And their celebrity endorsements are no different.
So in a campaign covering TV, VOD, YouTube, OOH and social, we eschewed a big, glitzy name and instead, brought the world Hans ‘The Hands’ Handerson.
The former hand actor, model and double to the stars. Apparently.
Despite a significantly smaller spend than the competition, Hans delivered an 8% sales uplift in a declining category.
The next stop was to turn our attention to students and help them save money, but this time on food, in a campaign spanning print, social and YouTube.
With Hans' help, we launched The Alternative Culinary Guide. Like The MICHELIN Guide, but for the juiciest, filthiest fast food joints around.
